The other day I was watching Dr. Phil and I was really shocked at the product he was promoting. A product called Boots No. 7 Serum that claims to reduce wrinkles. There was even a skin expert on with Dr. Phil also promoting the product for skin health and wrinkle reduction.
First, I'm always, always skeptical whenever I hear of a product that reduces wrinkles, red flags everywhere. My thought is that if there actually was a product that really, truly does reduce wrinkles, wouldn't we know about it? Why would women all over the world be spending thousands trying every product under the sun if there was that one product that actually did get rid of those wrinkles? Hmm, good question, right? I used to be that woman trying everything, wrinkles are still here :/ (I've learned to embrace them).
So, in my usual manner, whenever I hear of a product that sounds too good to be true, I always resort to research. So research I did.
The Research Behind the Claim
Here’s what I found, there was indeed a study, carried out by scientists at the University of Manchester, showing that this Boots serum was as effective at stimulating collagen as tretinoin (a prescription retinoid). Sounds great . . . until you look a little closer.
- Boots paid for the study, which means they had a vested interest in positive results.
- The study was conducted “blind” but not double-blind meaning researchers knew who was getting what. This introduces natural bias, especially when money is involved.
- Independent, peer-reviewed studies? None that I could find.
Whenever a company pays for its own research, I always approach with caution. It doesn’t automatically invalidate the findings, but it definitely stacks the deck.
The Bigger Problem: The Ingredients
Even more concerning than the shaky science? The ingredient list.
This serum was loaded with parabens. Yes, parabens, preservatives linked to hormone disruption and skin irritation, and ingredients that many conscious consumers have been actively avoiding for years.
So why would a doctor with a huge platform, someone who has a responsibility to inform people thoughtfully, promote such a product? Why would a skin expert, who should know better, push a formula packed with controversial chemicals?
Those questions . . . made me go hmmm . . .
What This Means for You
Here’s the takeaway: always read the label. Don’t just trust the marketing. Don’t just trust the celebrity endorsement. And don’t let “wrinkle-reducing” claims distract you from what’s really inside the bottle.
Your skin deserves products that nourish, protect, and work with your natural microbiome, not formulas that undermine your long-term health.
All things that made me go hmmm . . .
🗝️ 3 Key Takeaways
- Question the hype – Celebrity-backed wrinkle creams often don’t live up to their promises.
- Read ingredient lists – Many mainstream products still contain parabens and harsh preservatives.
- Choose clean, pro-flora skincare – Sans offers safe, plant-based alternatives that truly support healthy skin.
Recommended Sans Products
Sans Skincare Starter Set – A complete, clean skincare regime to kickstart your ritual, introducing you to the full line gently and effectively.
Daytime Ritual – A curated morning routine that cleanses, nourishes, and protects, designed to elevate your daily self-care.
Nighttime Ritual – An indulgent evening ritual that melts away the day, repairs, and deeply hydrates while you rest.
Comments
I just bought the no 7 after seeing it on dr. Phil! I just didn’t understand why he had it on since his wife has her own line of skin care. Just got it today.
I told my husband, “ why would he be promoting #7 skincare when Robin has a whole skincare line “?
Every one of you are correct. I used to love him,but,now he and his wife disgust me. One must ask oneself how much money is enough. Robin is not an expert at anything and he is. PhD in psychology. Big deal. I was blocked from his FB page because I asked when he became an attorney and had legal issue people on the show. I’m done with them…him!
What a shame to see Dr. Phil promoting wrinkle cream and immunization shots recommended by one drug company! He does such great work with guests and teaches us so much then does something sketchy like this! Boooo Dr. Phil!!! Unfortunately he no longer has my trust…
Dr. Phil just phell off his pedestal in my home. I thought he was more than a snake oil drummer, even though he promotes his wife’s skincare products shamelessly. Sometimes love and loyalty do that to a person. This, however, was transparently wrong and crossed a line for me.
Dr. Phil has become a disgrace. His show is a joke. Who cares about Robin’s makeup line or his son’s band. Why is he promoting No. 7 serum. Doesn’t he have enough money. Next he will promote Robin’s plastic surgeon. I would think Oprah would be mortified .
I used to watch Dr. Phil and Dr. Oz but like the rest of you. They both have become money hungry and have included all the family members. What does his wife know about the makeup business.. I honestly think because of their name they can suck naive trusting people to take advantage of.. I turn them off when they come on…. the Doctors show has turned me off too
Inside Edition promotes No.7 a lot. Today Dr. Oz had a promotion for it on his show. With all these shows promoting it everybody would be wrinkle free by now if it really worked.
I wrote down this product from dr Phil today as I am older always looking for a miracle product. Lol! I will not be buying as I have read your comments and agree how. Could be better sold at Amazon Walgreens everywhere ! What really bothers how he is promoting his wife products so much on his show. Like they need more money! His show has changed so much it’s like Jerry Springer .
I seen on the Dr Phil show as well with a doctor of dermatology promoting. Of course I had to have it. Then on another show called The Doctors which is a Dr Phil show did the same thing. Had a Dr. of dermatology promoting this same product. No more for me!!!!