Not All Natural Skincare Is Created Equal: What to Look For

When I first launched Sans Skincare, I knew it wasn’t going to be easy. My mission wasn’t just to create products, it was to share knowledge. Why? Because when it comes to natural skincare, most people think they know what that means . . . but the truth is, they don’t.

My Wake-Up Call

When my mother was sick with cancer, I searched tirelessly for truly natural creams and lotions to soothe her very compromised skin. I read every label, carefully scanning for anything harmful. At first glance, the products seemed fine:

“Paraben-free”
“No phthalates”
“Unscented”

Those labels looked responsible, safe, even trustworthy. But when I looked deeper, I realized what was really going on.

For every ingredient they took out, many other harmful ones remained. It was marketing dressed up as purity, a way to make consumers feel safe without actually changing the formula in a meaningful way.

That’s when I began researching real natural ingredients. And what I found changed everything.

The Truth About Natural Skincare

Here’s the thing: not all natural ingredients are equal.

Each botanical, oil, or extract has unique properties.
Some nourish deeply, some calm inflammation, others protect with antioxidants.
Just because a product is labeled “natural” doesn’t mean it’s safe, effective, or even truly plant-based.

That’s why so many products marketed as “natural” still contain fillers, preservatives, or watered-down formulas that don’t respect the skin’s microbiome.

Why Sans Skincare Is Different

With everything I learned, I built Sans Skincare on these uncompromising principles:

No parabens, phthalates, or mineral oils
No preservatives, not even natural ones (our products are water-free, so they don’t require them)
No fragrances or harmful synthetics
Only nutrient-rich plant butters and oils with proven benefits

Every formula is created not just to be safe, but to work with your skin’s natural defenses, never against them.